Portfolio
Combining AI integration, multimedia production, and web development into cohesive digital experiences.
/ WORK EXPERIENCE
15M
10M
8M
6M
4M
Dec 2025 - May 2026
Baja Street Dogs 2026
Modern Day Debate 2026
Individual Post Reach
11 Million+
Cumulative likes within 4 months
241k+
Organic reach on X
1,970%+
Engagement increase
80.3k+
Individual post reach average
96k+
Peak individual post reach
241k+
Organic reach on X
125%+
Gross sales increase
129%+
Gross profit increase
300k+
Organic Meta following
Portfolio
Combining AI integration, multimedia production, and web development into cohesive digital experiences.
/ WORK EXPERIENCE
Individual Post Reach
241k+
Organic reach on X
15M
10M
8M
6M
4M
Peak post individual post reach, Dec 2025 - May 2026
Baja Street Dogs 2026
11 Million+
Cumulative likes within 4 months
125%+
Gross sales increase
300k+
Organic Meta following
129%+
Gross profit increase
Modern Day Debate 2026
241k+
Organic reach on X
96k+
Peak individual post reach
80.3k+
Individual post reach average
1,970%+
Engagement increase
/ PROJECTS
Bridging strategy, operations and delivering tangible business growth
Baja Street Dogs
Company-wide centralized web platform engineered for lead generation and conversion funnel optimization, delivering a seamless multi-platform experience designed to support scalable customer acquisition and revenue growth.
11 Million+
Cumulative likes within 4 months
15 Million+
Individual post reach
300k+
Organic meta following
129%
Gross profit increase
Using Social Media to Drive Traffic and Conversions
Using strategic storytelling, platform-native content, and consistent digital outreach, social media became a primary driver of audience engagement, website traffic, and customer conversion. The ecosystem was structured to maximize visibility across platforms while supporting long-term brand growth and scalable acquisition.
Built for Reach, Adoption, and Long-Term Impact
The Baja Street Dogs web platform was developed as a centralized digital infrastructure designed to support rescue awareness, adoption distribution, donor engagement, and long-term organizational growth across North America. Built with a focus on accessibility, storytelling, and conversion optimization, the platform creates a seamless experience for supporters, adopters, and members across all devices and channels. From showcasing rescue journeys and available dogs to streamlining membership support and expanding outreach beyond local boundaries, the system was structured to help connect rescue dogs with homes throughout North America while increasing visibility, trust, and sustained community involvement at scale.
/ PROJECTS
Bridging strategy, operations and delivering tangible business growth
Baja Street Dogs
Built for Reach, Adoption, and Long-Term Impact
Using Social Media to Drive Traffic and Conversions
Using strategic storytelling, platform-native content, and consistent digital outreach, social media became a primary driver of audience engagement, website traffic, and customer conversion. The ecosystem was structured to maximize visibility across platforms while supporting long-term brand growth and scalable acquisition.
15 Million+
Individual post reach
11 Million+
Cumulative likes within 4 months
300k+
Organic meta following
129%
Gross profit increase
Using Social Media to Drive Traffic and Conversions
Built for Reach, Adoption, and Long-Term Impact
The Baja Street Dogs web platform was developed as a centralized digital infrastructure designed to support rescue awareness, adoption distribution, donor engagement, and long-term organizational growth across North America. Built with a focus on accessibility, storytelling, and conversion optimization, the platform creates a seamless experience for supporters, adopters, and members across all devices and channels. From showcasing rescue journeys and available dogs to streamlining membership support and expanding outreach beyond local boundaries, the system was structured to help connect rescue dogs with homes throughout North America while increasing visibility, trust, and sustained community involvement at scale.
/ WORK EXPERIENCE
The most successful promotional campaign in the history of the internet's largest debate platform.
Modern Day Debate
Accelerating audience expansion, conversion momentum and measurable promotional performance
241k
200k
145k
90k
30k
Multi-platform promotional infrastructure engineered to generate record-breaking engagement growth, increased sales velocity by 330%, achieved full sell-through at accelerated pace, and delivered high-efficiency audience acquisition through large-scale organic reach and amplified digital distribution.
96k+
Peak Individual post reach
80.3k+
Individual post reach average
1,970%+
Increase in engagement
330%+
Increase in sales velocity
High‑Performance Promotional Strategy and Record‑Breaking Campaign Results
The campaign combined high‑velocity X activation, optimized YouTube content cycles, influencer amplification from major public figures, and data‑driven conversion timing to generate record organic reach, engagement surges exceeding 1,900%, and the highest sales velocity ever recorded for the organization. Demand surpassed venue capacity, sell‑through was achieved at unprecedented speed, and overall efficiency increased by a factor of two to four. Collectively, the strategy, execution, and outcomes redefined Modern Day Debate’s promotional standards and set a new benchmark for large‑scale event marketing within the public debate ecosystem.
High‑Performance Promotional Strategy and Record‑Breaking Campaign Results
The most successful promotional campaign in the history of the internet's largest debate platform.
Modern Day Debate
/ PROJECTS
Accelerating audience expansion, conversion momentum and measurable promotional performance
Multi-platform promotional infrastructure engineered to generate record-breaking engagement growth, increased sales velocity by 330%, achieved full sell-through at accelerated pace, and delivered high-efficiency audience acquisition through large-scale organic reach and amplified digital distribution.
241k
200k
145k
90k
30k
96k+
Peak Individual post reach
80.3k+
Individual post reach average
330%+
Increase in sales velocity
1,970%+
Increase in engagement
High‑Performance Promotional Strategy and Record‑Breaking Campaign Results
The campaign combined high‑velocity X activation, optimized YouTube content cycles, influencer amplification from major public figures, and data‑driven conversion timing to generate record organic reach, engagement surges exceeding 1,900%, and the highest sales velocity ever recorded for the organization. Demand surpassed venue capacity, sell‑through was achieved at unprecedented speed, and overall efficiency increased by a factor of two to four. Collectively, the strategy, execution, and outcomes redefined Modern Day Debate’s promotional standards and set a new benchmark for large‑scale event marketing within the public debate ecosystem.
Showcase of Strategic Campaigns, Growth Frameworks, and High‑Impact Promotional Achievements
/ CASE STUDIES
Strategic Awareness & Growth Campaign Framework
Baja Street Dogs
Membership Campaign Development
Baja Street Dogs
Strategic Campaign Case Study
Modern Day Debate
Operational Analysis & Performance Report
Modern Day Debate
/ WORK EXPERIENCE
/ WORK EXPERIENCE
Showcase of Strategic Campaigns, Growth Frameworks, and High‑Impact Promotional Achievements
Strategic Awareness & Growth Campaign Framework
Baja Street Dogs
Membership Campaign Development
Baja Street Dogs
Strategic Campaign Case Study
Modern Day Debate
Operational Analysis & Performance Report
Modern Day Debate
Multimedia Production Focused on Scalable Promotion and Market Positioning
/ MULTIMEDIA
/ MULTIMEDIA
Multimedia Production Focused on Scalable Promotion and Market Positioning
paulellislegault@gmail.com
613-581-1883
/ CONTACT
paulellislegault@gmail.com
613-581-1883
/ CONTACT